21 November 2017

Aviation


BA expands First benefits
September 2017 2727

Since The First Wing opened in April, the new exclusive check-in area for British Airways’ First, Gold Executive Club and oneworld Emerald customers at Heathrow Terminal 5 has welcomed nearly 200,000 travellers through the dedicated security channel leading directly into the Galleries First lounge and Concorde Room.

That’s around 1,800 customers a day transferring through The First Wing from check-in to the Galleries First lounge. The smoothness and convenience of the innovation has resulted in great customer feedback and has also reduced the number of customers travelling through the normal security search areas, delivering benefits for all flyers.

With all British Airways flights from the UAE flying to Terminal 5 in London Heathrow, the airline’s First customers that book 60 days in advance can now experience the new generation First cabins on board the 787-9 Dreamliner on the Abu Dhabi-London route.

Customers flying First from Dubai can also enjoy special rates when they book 60 days in advance. Dubai customers will also be able to access British Airways’ new Concorde Lounge concept at Concourse D in Dubai International Airport. Exclusive to First guests, the Concorde Lounge opened in 2016 and provides a dedicated area for First customers and their guests to relax and unwind in a private environment before boarding their flight.

At reception, First customers are given a special entry card for the private bar, which they simply swipe at an electronic reader to gain access. Once inside, customers will be able to choose from a selection of premium beverages before relaxing in the privacy of their own booth.

British Airways is continuing to invest in other improvements to First, including a similar refresh of its flagship Concorde Room at Heathrow Terminal 5 to be unveiled in October 2017. The lounge, which is also exclusively for First customers, will receive an updated look and feel, as well as improvements to the terrace area.

British Airways’ new Liberty London washbags will also take to the skies at the end of July. Boasting prints from Liberty’s vintage textile archive, the ladies’ kit features an eye-catching print called ‘Indiana’ flower pattern in a range of blues, while the male washbag showcases a more understated black and grey paisley design called ‘Arundel’.

The gentlemen’s washbag features Refinery’s revitalising moisturiser, lip balm, deodorant stick and shave gel, as well as a razor, brush and comb, toothbrush/toothpaste, eye mask, socks, ear plugs and pen. The ladies’ kit includes Aromatherapy Associates triple rose renewing moisturiser, hydrating hand lotion, renewing cleanser and deodorant stick, along with a lip balm, cotton wool pads, toothbrush/toothpaste, hairbrush and pen.

Alex Cruz, British Airways’ chairman and CEO, said, “We know that our First customers are used to the very best in life and have very exacting standards. They rightly expect every part of their journey with us to cater to their needs, so we’ve focused on areas that we know matter to them. First Wing enables them to maximise their time, whisking from kerb to lounge through the fast track security channel. And we’ve paid attention to the details that make a difference on board too, through elements such as the updated Liberty washbags and the ability to pre-order a preferred meal. From the feedback we’ve received from our First fliers, these changes are making a real difference to their experience, driving great customer reaction and there’s more to come with the revamped Concorde Room at Terminal 5, due to be unveiled this October.”  







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