The opening of the modern, five-star, Hilton Dubai Creek has ushered in a new era of hospitality to the Middle East, offering an intimate, highly personalised style of service. Guests experience an environment that is contemporary but has an understated elegance throughout, says a hotel official.

Jan Mönkedieck, general manager, Hilton Dubai Creek, said: "We are delighted with how the hotel has been received by the public so far. We wanted to offer something completely different for the Dubai market - a small, discreet hotel in contemporary surroundings - and believe people have really taken to the concept.

"Dubai was bursting with contemporary hotels full of carpets and plush fabrics, the Hilton Dubai Creek is in keeping with the European themes of minimalism and modernity, offering something that was more suitable for the corporate sector, especially young executives on the move."

One of the high points of the 154-room hotel is the cuisine, and international chef Gordon Ramsay has been contracted to manage the cuisine in the hotel. Ramsay has hand-picked members of his London brigade, who in turn oversees every aspect of catering in the property, from the signature restaurant, through the other outlets including the Glasshouse Brasserie, Issimo and Carbon Lounge.

The Hotel is located in the Dubai Creek business district and consists of 154 rooms and suites, each combining contemporary design with the highest levels of comfort and offering dramatic Creek views. To help corporate travellers do business, all rooms have access to high speed internet; their own colour printer, scanner and fax, voice mail and data port, laptop compatible safe with in built charger and satellite TV and internet.