Fairmont The Palm, the five-star resort on the iconic Palm Jumeirah has revealed a new wellbeing concept entitled ‘Be. Your. Best’. Driven by general manager Mark Sawkins, the comprehensive wellbeing approach has been implemented to support the growing wellness trend within the Middle East travel and tourism market.
Research from Global Wellness Institute (GWI), a non-profit organisation that brings together leaders and visionaries to positively impact and shape the future of the wellness industry, identified that the Middle East and North Africa (MENA) region is the second fastest-growing market in the world for spas and wellbeing after Sub-Saharan Africa. The research also points to the UAE toppling wellness growth, more than doubling wellness-focused trips from 2012 to 2017 with an estimated 993,352 trips added and 17.9 per cent annual growth. A full-fledged 360 degree approach, the ‘Be. Your. Best.’ five pillars include: FITNESS Fitness innovations include the new PAVIGYM, (an interactive LED flooring system allowing guests to build a bespoke, individual circuit training style workout), plus Aquaspin (bikes submerged under water) and outdoor boot camps along the resorts beach and garden area with unrivalled views of the Dubai Marina skyline. NUTRITION Fairmont The Palm is home to ‘The Chef’s Palette’ by Gaggenau; an immersive, interactive cooking experience for diners seeking to consciously create dishes with wellness in mind. A cooking studio equipped by top German quality cooking appliance brand Gaggenau, The Chef’s Palette puts a unique spin on the dining experience, offering a collection of sessions designed to be enjoyed in small groups with family and friends, for a special celebration, or as a corporate team-building activity. SPA A winner of multiple awards and accolades, namely Resort Spa of the Year, Middle East & Africa at the World Spa & Wellness Awards 2016 and 2017 in London, Willow Stream Spa at Fairmont The Palm reflects the energy of its tranquil surroundings with authentic spa experiences chosen with the utmost care and attention to detail. BEAUTY At Willow Stream Spa, a choice of exceptional beauty products are available. The newest addition includes three exclusive therapies with leading London-based rejuvenation and anti-ageing aesthetic treatment pioneer, Dr Rita Rakus. Treatments include the BTL Exilis, a state-of-the-art radio frequency based system for skin tightening, body contouring and cellulite treatment (the first BTL Exilis machine in the region) a VISIA skin analysis system and HydraFacial that uses patented Vortex Fusion technology. MIND Fairmont The Palm offers the ideal setting for yoga sessions and with its 800 meters of beach area and stunning backdrop of the Dubai Marina skyline. A seasoned and passionate yoga guru with over 16 years’ experience, Kate Kowalski conducts the ever popular full moon yoga at the resort as well as weekly scheduled yoga classes. In addition, a new programme called ‘State of One’, combining treatments with meditative experiences has been added to its portfolio, offering physical exercise, guided relaxation, meditation and breathing techniques.