A new record has been set for inbound visits to the UK in the first two months of the year with 5.2 million visits, up 6 per cent on the same period last year. Overseas visitors spent a record £2.7 billion ($3.5 billion) in January and February, up 11 per cent on the previous year.
Tourism Minister Tracey Crouch said: “This record-breaking start to the year once more underlines the strength of our tourism industry.
“Our fantastic welcome and world-class attractions are continuing to attract huge numbers of visitors from across the globe, which is great news for the whole country.”
VisitBritain director Patricia Yates said: “These figures show that 2017 is off to a cracking start for inbound tourism, one of our most valuable export industries.”
“Britain is offering great value for overseas visitors and we can see the success of our promotions in international markets. We must continue to build on our message of welcome and value in our high spending markets such as China, the US and the valuable European market.”
Growth at the start of the year was led from long-haul markets including North America with 400,000 visits, up 2 per cent compared to the same period last year as well as from other parts of the world up 15 per cent to 790,000 visits.
There were 3.6 million visits from the European Union in January and February, up 5 per cent on the previous year.
Strong growth was also seen in holiday visits in January and February, up 15 per cent on the same period in 2016 with 1.6 million visits.
VisitBritain’s forecast predicts that growth is set to continue in 2017 with 38.8 million visits and with spending reaching £23.9 billion ($30.9 billion).
Latest flight booking data shows that flight bookings to the UK until September 2017 are up 21 per cent compared to the same period last year. The year 2016 was a record-breaker for inbound tourism to the UK with 37.3 million visits, up 3.4 per cent on 2015, with visitors spending £22.2 billion ($28.7 billion), matching 2015’s record spend.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
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