Dubai College of Tourism (DCT), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), hosted the first HR Forum of the year at the Grand Hyatt Dubai in February this year.
The event, attended by more than 150 people from over 100 hotels operating in the city, focused on DCT’s efforts to train and empower the emirate’s tourist-facing workforce, which is expected to grow to more than half a million by 2020. Ensuring a knowledgeable, well-rounded hospitality workforce that delivers exceptional service is a critical component of Dubai Tourism’s strategy towards meeting its Tourism Vision 2020 goals, which include welcoming 20 million visitors per year by the start of the next decade.
The event was an opportunity to introduce forthcoming DCT programmes, including Dubai Way, a detailed online training course designed to improve the knowledge of the tourist-facing workforce, as well as the Tourism Employee System, a unified platform created by Dubai Tourism and Dubai Police that maintains the industry’s employment records and is designed to improve administrative efficiency. Also on the agenda was Dubai Tourism’s new ‘Medyaf’ initiative that seeks to place UAE nationals in customer-facing roles within the tourism industry.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, commented, “Dubai is already well known for its exceptional service and visitor experience, but as we work towards increasing the number of visitors to the city in line with our Tourism Vision 2020, it’s crucial that we not only maintain these levels, but also raise the bar even higher.
“To that end, Dubai Tourism and Dubai College of Tourism are committed to working closely with our public and private sector stakeholders and partners by offering world-class training programmes. This is to ensure the city’s tourism workforce can provide more in-depth and impactful interactions with tourists, resulting in more positive impressions of Dubai."
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