Located in the heart of Dubai’s popular urban destination, Jumeirah Beach Residence (JBR), the 35-storey Rixos Premium Dubai will open doors next month on the 15th.
It overlooks the world’s largest Ferris Wheel, The Dubai Eye and is within close proximity to popular shopping destinations such as The Walk, Dubai Marina Mall, Mall of the Emirates and the city’s buzzing highway, Sheikh Zayed Road. The impeccable crystal design of the tower is an architectural landmark transforming the cityscape of JBR.
This new landmark offers 443 rooms and suites overlooking the city nightlights or the scenic horizon over the sea. The hotel also features a private beach as well as six trendy restaurants and bars. It also offers a choice of 10 spacious meeting venues with a seating capacity of 12 to 150 guests and a Diamond Ballroom, which can comfortably cater for up to 1,000 guests.
Technogym has floor-to-ceiling views of the azure Arabian Gulf and the signature Turkish hammam at Natureland Spa is set to revitalise through authentic rituals. The hotel will offer guests luxury shopping with concept retail stores such as Rodeo Drive, Via Rodeo and Ocean Drive. To its portfolio, Rixos Hotels will add another two iconic properties by 2018 in Abu Dhabi and the Maldives, highlighting the expansion of the Rixos brand into this key resort market.
AccorHotels and Rixos Hotels announced a strategic partnership illustrating AccorHotels’ strategy to expand its presence in the upper upscale/luxury market, with a primary focus on developing global activities in the resort segment. Under a long-term joint venture, both parties intend to collaborate, develop and manage Rixos branded resorts & hotels worldwide. Upon closing, AccorHotels will own a 50 per cent interest in the joint venture management company.
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