The UK's Northstar Travel Media, one of the world's leading providers of travel information, is planning to establish a Middle East office in July this year.
The company's physical entry into region is to be unveiled at ATM.
"The Middle East has been generating a substantial portion of our revenue, hence the discussion to get closer to the market and its fast developing hospitality industry," said Dessi Seth of Northstar.
The company is returning to the ATM after a healthy showing at last year's event.
"Arabian Travel Market 2002 was very good for us," said Seth. "We signed $90,000 worth of new business and new contracts with existing customers."
Northstar is among 16 British companies scheduled to individually participate at ATM 2003.
Many more UK companies will also be housed in a 150 square metre pavilion being mounted by the British Tourist Authority.
"Northstar's experience mirrors a number of occasions when ATM has helped bring a new player to the Middle East market," said Matt Thompson, group exhibition director, Overseas Events, Reed Travel Exhibitions (RTE), which organises Arabian Travel Market.
"The results the company achieved at last year's show is yet another example of how Arabian Travel Market can genuinely improve exhibitors' bottom-lines."
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.