ATM is just the first step in securing a foothold in the lucrative Middle East market according to Dubai-based Fusion Marketing Management.
"Exhibitors looking to the Gulf for their summer business should also build in an ongoing presence in the region to their marketing strategy," said Nicki Page, COO, Fusion Marketing Management.
"With a population of over 28 million and an average spend per person of $3,056 the Middle East is a primary target for inbound tourism according to many international tourist boards."
"Many hotels are now researching the growth of virtual offices throughout the region to assist in tapping into this lucrative market and are beginning to employ locally based representative companies to ensure sustained efforts in gaining market share," Page says.
Based in the prestigious Dubai Media City, Fusion Marketing Management was set up with the philosophy of working with the best in the marketing communications business to provide a unique service to its clients in the hotel and hospitality sector with a strong focus on the Arabic market as required by a clients project need.
Furthermore, Fusion Marketing distinguishes themselves from the industry giants by their in depth knowledge of the local market gained by a multi-cultured task force. "The focus is on aspects where you can get the most localisation for the least effort," comments Page.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.