ATM is just the first step in securing a foothold in the lucrative Middle East market according to Dubai-based Fusion Marketing Management.
"Exhibitors looking to the Gulf for their summer business should also build in an ongoing presence in the region to their marketing strategy," said Nicki Page, COO, Fusion Marketing Management. "With a population of over 28 million and an average spend per person of $3,056 the Middle East is a primary target for inbound tourism according to many international tourist boards." "Many hotels are now researching the growth of virtual offices throughout the region to assist in tapping into this lucrative market and are beginning to employ locally based representative companies to ensure sustained efforts in gaining market share," Page says. Based in the prestigious Dubai Media City, Fusion Marketing Management was set up with the philosophy of working with the best in the marketing communications business to provide a unique service to its clients in the hotel and hospitality sector with a strong focus on the Arabic market as required by a clients project need. Furthermore, Fusion Marketing distinguishes themselves from the industry giants by their in depth knowledge of the local market gained by a multi-cultured task force. "The focus is on aspects where you can get the most localisation for the least effort," comments Page.