Indian Tourism can weather the current tourism slump due to the advantage India enjoys as far as affordable packages suiting all segments and all budgets is concerned," said Gour Kanjilal, regional director, India Tourism, Dubai.
"Its global reach through its non-resident Indians makes it very much a round-the-year destination. The economic and political climate not withstanding, India continues to enjoy a preferential position with Arab holidaymakers because of its proximity, air connectivity, centuries old commercial links, affordable packages and economic investments etc. Through our public relations we will continue to explain the particular situation or circumstances clearly to the trade, media consumers so that confusions surrounding any specific event can be clarified. This helps in better understanding and acceptance. Our PR efforts have been a great help in creating confidence when there were series of rumours about riots in Gujarat, Indo-Pak war threats, advisories from USA, UK etc and various other events during the year 2002," added Kanjilal.
"If you want to know about our new strategies for 2003, we will continue with our aggressive media campaign [both print and electronic media] but with new focus and specific target markets. Our eye will be on attracting top end tourists and all our efforts will be to place before them our luxury hotels, luxury trains, luxury spa resorts, top end boutiques for exclusive shopping, rejuvenation packages at Ayurveda Resorts, cool Hill Resorts in the Himalayas, Golf Tourism, Palace Hotels - all that represent quality products to meet the demand of the upmarket clients.
"India is high value tourist product destination and is the right choice for rich Arabs. This will be thrust in those campaigns. This is mainly to motivate those rich Arabs in the Gulf who had been earlier going to USA or Europe for holidays but are now a bit nervous to visit these destinations."
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.