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Bookers will be rewarded

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FIT Ruums, Webjet’s new B2B travel distributor in Asia, unveils an exciting new rewards programme aimed at developing closer relationships between travel agents and suppliers.

The newly-launched FIT Rewards (rewards.fitruums.com) allows travel suppliers to directly incentivise and educate agents with a series of rewards, from lifestyle products and hotel stays to bespoke event invitations and fam trips. FIT Rewards creates a platform for our supplier partners to launch their new products, allowing more targeted product penetration, education and adoption by their key bookers in the travel trade.

Daryl Lee, director of FIT Ruums’ parent company, WebBeds FZ, says, "By rewarding our members for every booking they make, we are driving additional value to our clients, suppliers and the wider Asian travel industry. And by enabling suppliers to tailor their rewards to the specific needs of each market, we are creating a platform for our partners and clients to work together more closely than before. It is definitely a win-win for all parties involved."

"The great thing about the program is that we have made it as such that it is scalable. As we launch FIT Rewards in Asia, we are already working closely with our colleagues in the Middle East (Lots of Hotels) and Europe (Sunhotels) to explore this partnership tool for their markets."

Travel suppliers, including NTOs, will be able to tailor these rewards to the individual needs of each market by offering invitations to exclusive local events, bespoke educational activities, behind-the-scenes tours, and other exclusive offerings that are unavailable in the shops.

A series of online stores, similar to the iTunes Store, will be created for each Asian market, further enhancing the suppliers’ ability to target their local clients. The brand is looking to a new range of products and activities, and expand online reward stores across Asia in the coming months.

Good to know that FIT Rewards allows travel suppliers to directly target travel bookers with bespoke rewards. Rewards include lifestyle products as well as exclusive event invitations, fam trips and more. In the coming months, there are plans to open dedicated iTunes-style online stores in markets across Asia.

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