Gulf Air, the national airline of Bahrain, Oman and the UAE, has unveiled its new corporate identity.
Commenting on the new corporate identity, Abdulla Hassan Saif, Minister of Finance and National Economy in the Kingdom of Bahrain, and chairman of Gulf Air, said: "The introduction of Gulf Air's new corporate identity is a defining milestone in the journey of change we set out on last year when the Board approved the three-year restructuring strategy."
Outlining the branding rationale, James Hogan, the airline's president and chief executive said: "The new corporate identity represents the more serious and fundamental changes taking place at every level in the airline, which like its counterparts worldwide is facing unprecedented challenges to survive in the face of the global economic downturn, and more recently the impact of the conflict in Iraq."
"In reshaping Gulf Air to operate in the competitive market, it is our aim to be distinguishable from our competitors, by moving away from the monotony and predictability of a generic international airline," he explained. "We have set out to build on our strong geographic, historic and cultural links in the region. We will translate these Arabian values and rich traditions into a bold contemporary brand associated with energy, entrepreneurship, world-class professionalism, and exceptional service."
"The restyled falcon, which remains the focal point of our new corporate identity, communicates a synthesis of bold, modern entrepreneurial principles and traditional Arabian values, in what we believe is a powerful prominent icon for a new era," said Hogan.
A brand implementation plan, devised in conjunction with leading brand consultancy Landor, outlines the process that will see the corporate identity executed and applied in all areas of the airline's diverse and widespread operations.
"However, it will be the people of Gulf Air who ultimately drive the brand, assimilating and integrating the defining values of service and style into all aspects of our modern portfolio of products and services - whether at the sales offices, check-in desks, in the Gulf Air lounges or in the air," explained Hogan.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.