W enters Portugal
W Hotels Worldwide announced it will open W Algarve in 2018 on Portugal’s stunning sun-kissed Algarve coast. Developed in partnership with Nozul Algarve, the vibrant oceanfront oasis will overlook the breathtaking coastline and the beckoning waters of the Atlantic Ocean. The debut will mark the third W Escape in the Europe, a newly created portfolio of W Hotels located in ski, sand and entertainment destinations around the world, that make the traditional ‘resort’ a last resort.
'This beachfront paradise is the perfect backdrop for the W brand’s tone-setting design, signature cocktail culture and dynamic spirit,' said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. 'Located on one of the most stunning stretches of coastline in the world, W Algarve will embody everything a W Escape should be – breathtaking and bold with a healthy dose of revelry.'
Located on a 250,000 square meters of beachfront on the central Algarve coastline, W Algarve is an escape for extraordinary experiences which is set to ignite the local scene with its electrifying style, innovative design, and full calendar of exclusive W Happenings, showcasing what’s new / next in fashion, music and design. The hotel will offer 134 stylish guest rooms and suites, including two Extreme WOW Suites, the W brand’s reinterpretation of the Presidential Suite.
Guests and locals will enjoy relaxing at one of W Algarve’s three beautiful beaches or sipping a cocktail at the glamorous WET deck pool, which is set to become the most sought-after place to mix and mingle with stunning views over the Atlantic Ocean. Guests will also be able to indulge in the extravagant 10,000 square foot spa or unwind with outdoor yoga, tennis or in FIT – the ultimate workout facility.
W Algarve will offer a range of cocktail and culinary experiences from the W Living Room, the W brand’s energetic spin on the hotel lobby, to sought-after restaurants and dynamic destination bars. These new venues are set to reignite the Algarve’s dining scene with the brand’s bold twist on contemporary cuisine.
W Algarve will also cater for those who need to mix a little work with play, offering two ultra-modern meeting rooms to elevate any meeting from ordinary to extraordinary. The 500 square meter state-of-the-art meeting rooms are complemented by extensive outdoor facilities ideal for vibrant open air events or beachfront celebrations. The brand’s iconic Whatever/Whenever service will be available 24/7, providing jetsetters with whatever they want – from late night manicures to speed boat experiences – whenever they want it.
For those looking for a permanent home on Portugal’s golden coast, Nozul Algarve S.A., the owner of the W Algarve, will offer 81 W-branded Residences for purchase, featuring one, two and three bedroom units with spectacular ocean views. The W-branded beachfront Residences in the Algarve are the first in Europe offering owners access to all W amenities and services, including preferred dining reservations and seating at the hotel’s restaurants, bars and lounges; in-residence dining and STYLE housekeeping services; a private W Residences pool and the brand’s signature Whatever/Whenever service promise. 'We are delighted to be working with our long-standing partners, Nozul Algarve, to bring the iconic W brand to Portugal,' said Even Frydenberg, chief operations and franchise support officer, Europe, Marriott International. 'The debut of W Algarve will further position the region as one of the world’s premiere destinations for high-end global travelers, while marking a significant milestone for W Hotels Worldwide in the global expansion of the brand.'
'We are proud to extend our presence in Europe with the opening of W Algarve Hotel & Residences,' said Ali Jaidah, chairman of Nozul Algarve. 'The perfect place for those who enjoy the sun and the sea, Portugal is a blessed destination with a wonderful coastline that is bathed in sunshine all year round. W Algarve will become the new destination within the Algarve and will also bring exciting new employment opportunities to the local area. We believe in the future of Portugal and decided to invest in our second W Hotel after W Doha. As part of our overall strategy, our vision is to invest in high quality assets and we are confident that the W Brand is the perfect fit for this iconic property.'