Centro by Rotana makes Saudi debut

The 252-key Centro Shaheen Jeddah

Centro Shaheen Jeddah opened its doors last month becoming the first of five Centro by Rotana properties scheduled to open in Saudi Arabia by end of next year. SHUAA Capital is the fund manager and developer of this joint project.

Located on Jeddah’s Madinah Road, just 20 minutes away from King Abdulaziz International Airport, Centro Shaheen offers 252 rooms and studios all in a contemporary and stylish setting. Great care has also been taken to optimise room configurations and styles. Some of the special features include the design as well as innovatively styled bathrooms, and the latest technology and in-room entertainment options.

Addressing the official opening, Omar Al Jaroudi, CEO of SHUAA Capital Saudi Arabia, said: 'We are witnessing today a significant milestone that is the launch of Centro Shaheen Jeddah, one of the joint projects courtesy of the strategic SHUAA Capital Saudi Arabia and Rotana collaboration. This great hospitality product and brand, is expected to be a key contributor to the Kingdom’s already bustling leisure and hospitality sector. Having already proven a unique concept in the UAE and Qatari markets, the Kingdom of Saudi Arabia was only the next natural step for this admirable lifestyle brand.'

Recent reports show that the much-applauded Saudi Vision 2030, which has captured world attention, lends strong support to the hotel and tourism sector as a significant source of investment, while promising job opportunities in a series of sweeping economic reforms.

'Hospitality is regarded as the economic sector in the Kingdom with the greatest potential for growth and for becoming engines for job growth to benefit young Saudis,' said Nasser Al Nowais, chairman of Rotana Hotel Management Corporation. 'The government has put its weight behind the development of this sector and we are extremely optimistic regarding the role that Rotana will play. The tourism sector is expected to be a major growth industry in the Kingdom for the foreseeable future, growing in line with predictions for the hospitality industry in GCC countries, which show an annual growth rate of 9.5 per cent. We are working hard to be a major player in the global tourism sector, especially with several hotels being launched this year, including the five-star Rosh Rayhaan by Rotana in Riyadh.'

Omer Kaddouri, president & CEO of Rotana, said: 'There is a high demand in the Saudi market for affordable accommodations that offer comfort and quality service, which is exactly the concept of the Centro brand. Centro Shaheen Jeddah is one of the planned five hotels to open in Saudi Arabia by the end of 2017 under the ‘Centro by Rotana’ brand. These include; Centro Waha, Riyadh; Centro Olaya, Riyadh; Centro Corniche, Al Khobar; and Centro Salama, Jeddah. Centro Shaheen is our seventh Centro property in the region and our third hotel in KSA, and this is a major milestone for us. With this opening, the total number of hotels managed by Rotana has risen to more than 100, with 60 fully operational. We currently employ more 13,000 team members, a number that should grow to some 29,000 once work on all properties is completed by 2020.'

'The official opening marks a very special day for us,' said Riaz Jeelani, general manager of Centro Shaheen. 'Today we are witnessing the birth of our first 'Centro' in KSA, the affordable lifestyle hotel brand that is young and fresh in its approach, original in its presentation, and dynamic in its offerings. The emergence of Centro coincides with the rapid growth of the KSA hospitality industry, and the market’s need for modern, stylish and affordable business hotels.'

Centro Shaheen Jeddah features two meeting rooms, a gymnasium and a rooftop swimming pool. In addition, several dining options are available to suit the needs of all guests including, ‘c.taste’, an all-day dining restaurant offering buffets for breakfast, lunch and dinner, 'Sushi Centro’, a new take on contemporary Japanese cuisine with funky vibes for casual dining, and ‘c.deli’, an innovative 24-hour take-away dining concept.


Rotana big winner at WTA

Rotana scooped up a total of 15 awards at the Middle East Gala Ceremony of the World Travel Awards (WTA) 2016, including being named the “Middle East’s Leading Hotel Brand” for 10 years in a row.

In addition to bagging three other major regional awards – “Middle East's Leading Corporate Resort” for Beach Rotana, Abu Dhabi; “Middle East's Leading Luxury Hotel Apartments” for Arjaan by Rotana, Dubai Media City; and “Middle East's Leading City Hotel for Al Bustan Rotana, Dubai – Rotana took home 11 awards in country- and city-based categories at this year’s awards.

“Lebanon's Leading Business Hotel” went to Gefinor Rotana, Beirut; “Iraq's Leading Hotel” was Erbil Rotana Hotel; “UAE's Leading Family Resort” was picked up by Fujairah Rotana Resort & Spa, Al Aqah Beach; “UAE's Leading Business Hotel” was Park Rotana, Abu Dhabi; “Al Ain’s Leading Hotel” went to Hili Rayhaan by Rotana; “Makkah’s Leading Hotel” was awarded to Al Marwa Rayhaan by Rotana; “Bahrain’s Leading Hotel” was ART Rotana, Amwaj Island; “Oman’s Leading Beach Resort” went to Salalah Rotana Resort; “Jordan’s Leading Serviced Apartments” award winner was The Boulevard Arjaan by Rotana; “Dubai's Leading Luxury City Hotel” was bagged by Media Rotana; and the “UAE’s Leading City Hotel” was picked up by Al Ghurair Rayhaan by Rotana.