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Yas Island aims to be among top 10 family destinations
November 2016 238

 Abu Dhabi has announced a series of exciting developments to woo tourists from around the world. Yas Island already boasts of attractions such as Ferrari World Abu Dhabi, Yas Waterworld, Yas Mall, Yas Marina Circuit - famed for the Formula 1 Etihad Airways Abu Dhabi Grand Prix - world class events and concerts throughout the year, as well as the Yas Links Golf Course.

No more than 25 minutes from downtown Abu Dhabi and 50 minutes from Dubai, the island is home to the iconic Yas Viceroy Hotel as well as Yas Plaza Hotels.

Miral, the destination management company responsible for the development of Yas Island, unleashed a series of ambitious plans encompassing a new branding and marketing campaign to package what looks like a stunning tourism master vision. Yas Island also looks to host 100,000 corporate travellers, and is projected to have 4,000 rooms across family, lifestyle and business hotels by 2022. With ambitious development plans under way, Yas Island is set to be home to 10,000 residents and another 10,000 commuting to the island every day

Mohamed Abdulla Al Zaabi, CEO of Miral said: 'We are excited to unveil a new brand that truly captures the essence of what Yas Island is all about. The vivid sense of movement and vibrant fusion of color reflects a vivacious spirit and a passion for life that Yas stands for. The exciting reveal also saw the announcement of Yas Island’s vision for the year 2022: to be one of the world’s top ten destinations for family fun.'

Capping 2016 as its most successful year to date, Yas Island has recently announced that the summer season saw a record 50 per cent increase in visitor numbers with over 600,000 people visiting two key island attractions, Yas Waterworld and Ferrari World Abu Dhabi.

Mohamed Khalifa Al Mubarak, Chairman of Miral, commented: 'Through its efforts to develop a world-class leisure and entertainment destination, Miral is playing a key role in supporting the efforts of the Abu Dhabi Vision. The way in which Yas Island is being developed ensures that it will continue to be a major proof point for Abu Dhabi as a truly global destination.'


A REWARDING EXPERIENCE

A strategic marketing campaign that promised big ticket prizes complemented the Island’s most successful summer yet. The 'Say Yas' campaign, which ran from July 7 until September 16, included a range of cool offers, exciting experiences, new events and the largest prizes Yas Island has ever seen – a staggering Dh1,000,000 ($2,72,260) in cash, a trip for four people to the Ferrari factory in Maranello, Italy, including Etihad flights and luxury hotel stay.

Yas Island fans and visitors can get into the habit of winning big. The region’s biggest Japanese pop art festival ANI:ME Festival, takes place over three days end-October at the du Forum on the island. Some of the highlights of the art festival are: specially commissioned artwork depicting local anime characters and of UAE native species, the Arabian Oryx. Legendary artist Yoshitaka Amano’s famed sculpture, The Panther, (valued at $3.5+ million) will be put up for sale for first time ever.


ITU WORLD TRIATHLON

Yas is enhancing its reputation as home to large scale iconic sporting events, this time with ITU World Triathlon Series season opener. Competition is open to professionals, serious amateurs and first timers who will all compete on the same course as World Champions and Olympic medallists – many of whom competed in Rio Olympics. The world’s top triathletes can now register for the mega event to take place on Yas Island on March 3 to 4 in 2017.

The ITU World Triathlon Series made its debut in Abu Dhabi last year and the third edition of the season opener is set to be even bigger and better with a variety of course options to suit a range of abilities, more than 3,000 athletes are expected to participate.


Staff Reporter




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