La Perle by Dragone to open mid-2017

Key media and partners were shown around inside La Perle by Dragone, the region’s first permanent show, and introduced to some of the creative team, technicians and cast members. Over the next month 35 creative team members, 70 highly skilled technicians along with 65 world-class artists will descend on Al Habtoor City, Dubai to begin creating a spectacular show in the state-of-the-art aqua theatre.

The theatre itself is an architectural marvel, having been under construction over the last three years, it will house the most incredible technical resources in order to create a show of such magnitude. Franco Dragone, founder and artistic director of Dragone says: 'The theatre we have built is not just a theatre, it’s an incredible machine. It’s like a special spaceship or more like an A380 plane, which I have to fly!'

Franco Dragone declares that Dubai is the perfect place for such futuristic live entertainment, saying: 'Dubai, is the laboratory of the future, a crossroads of cultures where 21st century people live. In Dubai, we are living and experiencing what will happen in the world in 10 – 20 years from now, it’s a city of the future, so that is why Dubai is the right place to do this show.'

Mohammed Al Habtoor, vice-chairman and CEO, Al Habtoor Group, says: 'We are creating not just a holiday destination, but a lifestyle destination for world-class theatre. We are witnessing the creation of La Perle in a unique and spectacular environment, and raising the bar in the global entertainment industry as a whole.'

La Perle will preview mid-2017, with 450 performances a year – two shows per day, five days a week. In the show, the cast will be performing breath-taking aqua and aerial feats in the tailor-made, state of the art, intimate 1,300 seat theatre. The theatre itself will feature an ‘aqua-stage’ filled with 2.7 million litres of water and will have the ability to change from a dry platform to aquatic stage and vice versa.

Daredevil performers will dive from a height of 35 metres and fly around the auditorium on high-powered winches at a speed 15 km/h. La Perle will be a visually stunning spectacle in, on and above water with cutting edge stagecraft and state of the art technology  fused together.


Dubai reaches 100,000 rooms

KEY players in Dubai’s tourism industry came together to mark the city’s milestone achievement of reaching 100,000 rooms across its expanding hotel and hotel apartment inventory following the soft opening of The Westin Dubai, Al Habtoor City.

The latest MasterCard Global Destination Cities Index report ranks Dubai as the fourth most visited city in the world as well, as the number one city for international overnight visitor spend.

Looking to the future, Dubai Tourism expects occupied room nights in hotels and hotel apartments to reach 35.9 million, representing a 10.8 per cent compound annual growth rate from the end of 2015 to the end of 2018. As such, the overall room supply is expected to reflect similar growth, reaching 134,000 rooms by the end of 2018.

With demand increasing, overall projected occupancy rates until 2018 are expected to be maintained at a strong 77 per cent approximately, ensuring Dubai’s hotel industry retains its attractiveness while allowing the emirate to build stronger competitiveness as a global tourist destination.