UK Prime Minister Theresa May launched a ‘Tourism Action Plan,’ in August underlining the Government’s commitment to the continued success of the tourism industry which last year generated £22.1 billion ($26.8 billion) in spending from inbound tourism to Britain a record receipt. The plan includes a £40 million ($48.6 million) three-year Discover England Fund to develop England’s competitive tourism offer through world-class ‘bookable’ tourism products that showcase the best of England to international and domestic visitors. Watch this space for updates on the new products to be launched in months to come.
VisitBritain has pulled a rabbit from the hat, a year when travel figures hit choppy waters, international visitors spent an extra £800 million ($973 million) across the nations and regions of Britain in the last year as a result of work by the national tourism agency, latest figures show. Year on year growth ensures that Britain’s tourism industry is in a good place, primed to boost tourism products through the Discover England Fund.
'Tourism is a shining star in an uncertain world. And one of our fastest growing sectors, tourism's importance as a key economic driver and job creator is clear. While the talk is of trade deals with new markets, tourism is already leading the way, competing strongly in our most valuable source markets such as the US and in markets that are crucial for our future including China,' said Christopher Rodrigues CBE, Chairman of VisitBritain.
VisitBritain is promoting the message of value and welcome globally, launching its #OMGB ‘Britain, Home of Amazing Moments’ campaign with new content for the upcoming vacation season across growth markets of China, the Gulf countries and India.