The Hilton HHonors loyalty programme has been named the Middle East's most successful hotel loyalty programmes by the UK-based Business Development Research Consultants (BDRC), while membership from the region has grown by a staggering 170 per cent in less than two years.
The independent research survey conducted in the region last year revealed that Hilton HHonors has the highest number of members out of 17 international hotel loyalty programmes, with five per cent of all business travellers surveyed holding Hilton HHonors membership.
"It is such an important accolade for us in the region, and we are very proud that so many business travellers have chosen to register with Hilton HHonors, said Stuart Walsh, marketing communications manager Middle East at Hilton HHonors.
"Since the opening of our dedicated marketing and service centre in Dubai in April 2001, the number of Middle East members has risen by 170 per cent.
"Beginning from 35,000 it now currently numbers over 95,000", he added.
Over 400 business travellers were interviewed from Egypt, Jordan. Kuwait, Oman, Saudi Arabia and the UAE.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.