The Hilton HHonors loyalty programme has been named the Middle East's most successful hotel loyalty programmes by the UK-based Business Development Research Consultants (BDRC), while membership from the region has grown by a staggering 170 per cent in less than two years.

The independent research survey conducted in the region last year revealed that Hilton HHonors has the highest number of members out of 17 international hotel loyalty programmes, with five per cent of all business travellers surveyed holding Hilton HHonors membership.

"It is such an important accolade for us in the region, and we are very proud that so many business travellers have chosen to register with Hilton HHonors, said Stuart Walsh, marketing communications manager Middle East at Hilton HHonors.

"Since the opening of our dedicated marketing and service centre in Dubai in April 2001, the number of Middle East members has risen by 170 per cent.

"Beginning from 35,000 it now currently numbers over 95,000", he added.

Over 400 business travellers were interviewed from Egypt, Jordan. Kuwait, Oman, Saudi Arabia and the UAE.