The Dubai Department of Tourism and Commerce Marketing's (DTCM) Destination Dubai 2003 Video bagged the Golden City Award at the ITB for being the most complete tourism video in terms of information and presentation at the International Tourism Exchange (ITB). The video ranked first among the 83 cities who participated in the event.
DTCM Director Operations and Marketing, Mohammed Khamis bin Hareb who was present at the awarding ceremony lauded the efforts put in by the DTCM team for producing an outstanding and exclusive product. "I should commend the efforts all those involved from conceptualisation to direction in bring out the best. Their efforts and planning have made us feel proud while receiving this prestigious award," said bin Hareb. The 12-minute video provides a visual feast to the viewers as they witness how modern Dubai has preserved and upheld its traditional past. "The video comprises every thing including state-of the art hotels like Burj Al Arab, Jumeirah Beach, etc with new and futuristic developments as well as bright and luxurious shopping malls. "Dubai sporting facilities and emirate's bird watching tours also find a detailed mention in it. In addition, desert safaris, traditional dances, ancient architecture and heritage sites have also been highlighted," detailed Mr Bin Hareb.