For Rotana Hotels the past year has been a watermark year. With ongoing expansions, imminent openings and new properties under negotiation Rotana Hotels says it has become a force to be reckoned with within the hospitality industry in the Middle East.
With a 40 per cent growth over the last 18 months, Rotana now manages 15 properties throughout the Middle East.
Next year will maintain much of the same momentum, as more hotel projects are already in the final stages of negotiation and development.
According to Selim El Zyr, president-CEO, "our ultimate goal is to have a Rotana managed property in all of the major Middle Eastern cities and that will be achieved within the next few years".
A further development of this dynamic group was the introduction of resorts to its already extensive portfolio, thereby assisting the local government with their vision to develop the Middle Eat as a leading leisure destination.
Fulfilling this vision Rotana has successfully transcended into resort development with the two resorts in Egypt, the Coral Beach Tiran in Sharm El Sheikh and the Coral Beach Al Arish. Continuing on this path of success is the expansion and extension of the city resort, Beach Rotana Hotel and Towers in Abu Dhabi.
Negotiations are also under way for the development of resorts on the Jumeirah Beach Front in Dubai.
New developments are not only planned to meet the demand for new room nights but they also contribute to the economic diversity of the Middle East.
Despite previous successes chairman Nasser Al Nowais and CEO Selim El Zyr are not complacent.
They and their team of dedicated professionals continue to strive to meet the demands of their guests. Ensuring that staff members are trained to deliver to guests the very special brand of Rotana hospitality and the finest standards within the Middle East.
"Development is an ongoing process, to maintain competitive advancement one needs to work harder and smarter.
"We have opened new hotels in record time, now we have to consolidate, built and strengthen the brand further" El Zyr said.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.