Fostering exchange of ideas
As in previous years GHORFA (Arab-German Association for Trade and Industry), in collaboration with Messe Berlin, the DIHK (German Council of Industry and Commerce) and the Iktissad wal-Aamal Group will be holding the 5th Arab Tourism Forum.It will be taking place during ITB Berlin 2003 on March 9, from 9 am to 1 pm in Hall 3 of the ICC Berlin. The Tourism Forum, a platform for the exchange of ideas between the tourism industry in Arab countries and in Germany, will feature contributions on the subject of "Theme Marketing for Arab Destinations", and provides opportunities for improved collaboration in the development of tourism infrastructures and new tourism destinations. Particular attention will be focused on the subject of "Wellness". Experts will hold round table discussions about wellness tourism as a factor in the success of tourism destinations. The emphasis will be on "Thalassotherapy" and on "Wellness Treatment at Red Sea Resorts". The programme will be rounded off by the presentation of special tourism destinations.