British Airways has announced the Bahrain launch of its new products brought in under a £600-million global revamp.
Speaking at the launch, country manager Richard Hirsch said the UK carrier is committed to serving the Middle East.
The new products were announced at a Press conference at the Diplomat Radisson SAS Hotel.
The investment has been billed as the biggest in airline history.
The new products include a "Lounge in the Sky", a new Club World business class seat that converts to a completely flat, 6ft bed and a premier economy class cabin, called World Traveller Plus.
They will be available on daily BA flights between Bahrain and Heathrow, London, from January 27, Hirsch said.
It is the first time that any airline has introduced a bed in business class and World Class Traveller Plus is aimed at cost-conscious travellers who want a little more than what economy class usually offers, said Hirsch.
He said the airline had invested millions redesigning its First Class cabin, with the emphasis on luxury.
In Club World, seats have been introduced that convert to a flat, 6ft bed at the touch of a button.
"The seats have been designed in forward and rearward facing pairs, to maximise personal space and privacy and to give the cabin the 'Lounge in the Sky' environment," said Hirsch.
World Traveller Plus offers wider seats and more leg-room than standard economy class.
On the ground, BA has introduced a Terrace lounge concept, which offers an open, airy and refreshing atmosphere, he said.
"Bahrain is the fifth market in the Middle East after Dubai, Kuwait, Abu Dhabi and Oman to receive these new products and our aim is to have all our Middle East services fully embodied with the new products by the end of next month," said Hirsch.
BA serves 21 destinations across the Middle East and North Africa, with 103 frequencies a week, making it the biggest European carrier in the Middle East region
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