Three hotels of the Baisan Group in Bahrain, namely, Baisan International Hotel, Baisan Tower and Elite Hotel, have joined hands with Best Western International Inc, one of the world's largest hotel chains, with more than 4000 independently owned and operated hotels. Based in Phoenix, Arizona, Best Western offers more than 306,000 guest rooms located in 80 countries.
Best Western already has its presence in the UAE and Oman. The hotels of Baisan Group in Bahrain, all in the 4-Star Category, together holding more than 300 guest rooms will be the largest number operating under the Best Western brand, in one location in the Middle East.
Speaking on the tie-up arrangements, Himanshu Gandhi, director operations of the group mentioned that being part of the Best Western brand, the hotels will benefit from Best Western's worldwide toll-free centralised reservation system, advertising, sales and marketing through participation in various carnivals, road shows, international exhibitions, conventions etc. are expected to have greater impact on the promotion of Bahrain as an international tourist destination.
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