The official website of DSF 2003, mydsf.com has recorded more than 30 million hits during 2002, with visitor numbers increasing manifold with the increasing proximity of the event which begins on January 15, 2003.

Says Laila Suhail, corporate alliance director, DSF, "The DSF website has become more user oriented, as specific segments of people, including retailers, the media and first time visitors now visit the site. The UAE retail trade accesses the site for application forms for participation in DSF events or exhibitions."

In that respect, the website mydsf.com has now progressed to becoming an extension of the actual office located at the Department of Economic Development in Dubai, by offering a comprehensive and interactive online gateway to the world's mega shopping-cum-entertainment extravaganza.

The mydsf.com website has been divided into various channels providing in-depth information on Dubai as well as the DSF and DSS, and promotions.