A London-based travel company has successfully secured $800,000 worth of business after participating in a Trade Partners UK-funded British pavilion at a Saudi Arabia tourism show last year.
The Jeddah Amusement, Leisure and Tourism Exhibition (JALTX) played host to a number of UK firms in April this year and proved to be very successful at widening the UK travel market opportunities. Regent Travel's primary market prior to the visit had been the UAE, but the pavilion gave them the opportunity to showcase their services and explore the Saudi Arabian market in more detail.
Since participating in the pavilion, Regent Travel has made numerous business contacts with Saudi Arabian travellers wishing to visit the UK, offering them a complete ground handling service, from holiday packages, transportation, car hire, guided tours and accommodation.
Ayman Ateem, Regent Travel's regional manager said, "The pavilion provided us with an invaluable opportunity to explore a new and lucrative market for us. We are grateful to Trade Partners UK and especially the work of the commercial team in Jeddah for all their effort."
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.