Ending 2002 on a high note, the renovated Sheraton Jumeirah Beach Resort and Towers has won approval from both guests and Dubai residents for its new look, following a four-month renovation project that has transformed all areas of the hotel, from rooms to restaurants.
According to general manager, Jorg Heyer, the contemporary chic design has been seen as a complement to the distinctive stepped architecture of the six-year-old building. "We knew that a fresh look was needed and were confident that it would win praise from those coming in to the hotel, whether for the first time or on a repeat visit," he said. "But, we are delighted at the reaction so far, both for the new room design and the restaurant environment, which is more in keeping with today's tastes. "The decision of the owners to reintroduce the hotel with a new look has paid dividends and will underscore its position as the anchor on the Jumeirah beachfront in the years to come." At the Sheraton Jumeirah Beach Resort and Towers, all rooms and suites have been renovated with custom-designed furnishings and fabrics, new tiled floors and fully inter-active televisions offering direct Internet access. Design consultants Wilson and Associates also introduced a new look for the lobby, restaurants and public areas, featuring warm woods, rotunda lounges, use of preserved palm trees in the atrium lobby, and a continuing leaf theme throughout the décor. "We wanted to welcome guests in a relaxed environment," explained Heyer. "The new look combines casual elegance with a Mediterranean resort feel, and we now know it is a hit."