Off the beaten track
Now that's R'n'R North
Queensland's adventure specialists, R'n'R Whitewater Rafting and Frankland Islands Cruise and Dive have launched a range of adrenalin-charged touring packages under the new brand name, 'R2 - The Power of Adventure'.According to managing director, Ron Cusick, R2 is a unique marketing concept designed to offer visitors the ultimate in adventure travel. "R2 gives clients an incentive to pre-book their adventure travel. It also has expanded the existing product base to offer a complementary and comprehensive range of adrenalin-charged tours." Tourism Tropical North Queensland chief executive, Bill Calderwood said the new packages underline the region's ability to deliver premier adventure experiences. "This region is know n as Australia's adventure capital; a fact which is emphasised when a company can package so many experiences under one banner. The R2 packages provide a great opportunity to showcase the region to consumers and highlights how the region's adventure products work together to deliver quality experiences." In addition to the Adrenalin Missions, R2 also features a range of value-added touring products which include R2 Introductory Dives, Bonus Photo CDs and DVDs.