Jumeirah International operates a customer loyalty programme called 'The Jumeirah Card'.

Launched in 1998, the programme offers customers the opportunity to earn reward points, based upon spend, which may then be later exchanged for Jumeirah International room and food and beverage 'awards'.

Cardholders may earn points on room stays, food and beverage and other earning opportunities such as Wild Wadi Waterpark, part of the Jumeirah International group.

Members are issued with a membership number, which allows all transactions made by the customer to be tracked and collated. The Jumeirah Card programme allows Jumeirah International to identify the group's best and loyal customers and to retain their business with the group.

The mission statement for the loyalty programme at Jumeirah International is to "genuinely recognise and reward our customers in an energetic and timely fashion". We strive to recognise our customers not only by name, but also by determining and understanding their needs and expectations and to exceed them.

The Jumeirah Card currently has over 25,000 cardholders with the main countries of residence being the UAE, UK and Saudi Arabia.