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Dutco changes name to Jebel Ali International Hotels
December 2002 203

Dutco Hotels has re-branded with a new look and new name for the future.

Dutco Hotels, which comprises the Oasis Beach Hotel, the Hatta Fort Hotel and the Jebel Ali Hotel and Golf Resort, will now trade under the group name of Jebel All International Hotels.

The Dutco Hotels brand will be known as Jebel Ali International Hotels and will feature a modernised, softer version of its previous logo.

Gerhard Hardick, general manager, Jebel Ali International Hotels said, "In recent research carried out amongst our corporate and leisure partners, it was confirmed that the company is best recognised as an organisation offering the tradition of hospitality and excellence, a tradition forged in our Arabian heritage which will always form the bed rock of the Hotel Company.

"The name Jebel Ali has consistently been associated with the best Dubai has to offer - not just its first world class resort but a world class Free Zone, Industrial Park and soon...the record-breaking Jebel Ali Palm Island."

In addition to the change in group name and logo, all properties will sport modernised logos, which will be used in all of the company's future promotional material.

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