Fujairah offers visitors a sun and sand holiday with a difference, says the UAE emirate's tourism bureau.

In Fujairah the opportunities to explore and relax are endless. Visitors can discover the hidden wonders of the nearby Hajar Mountains, laze on clean beaches and enjoy some of the best snorkelling, diving and deep sea fishing on offer anywhere in the region, says an official from the Fujairah tourism bureau.

Economic development in Fujairah is carefully planned to ensure that the town's rich cultural heritage and natural beauty is preserved and protected. Although the town now has a number of luxurious hotels and resorts dotted along its coastline, the charm and tranquility which characterised the town in times gone-by, remain largely unchanged.

Home to many exotic species of fish, the coral reefs off the coast of Fujairah offer divers and snorkellers the ultimate underwater experience, while the town's beautifully clean shell covered beaches are an idyllic setting for sun worshippers in search of peace and relaxation.

The Hajar mountains are most spectacular during the winter months when trees and shrubs burst into life, forming a mosaic of colours along the hillside.

Stunning scenery, an unspoilt coastline, intriguing cultural traditions and a climate that is temperate for most of the year, make Fujairah the ideal destination for holidaymakers, in search of a different kind of 'sun, sea and sand' vacation.