The Travel Industry Association of America, (TIA) which represents the $545 billion US travel and tourism industry, announced that it will be celebrating the first-ever, SeeAmerica Day at World Travel Market (WTM) on November 11, the first day of the show. The day will feature a first-ever media marketplace, the opening of the brand new SeeAmerica Pavilion and the releasing of a detailed new report about British travel to the US.
SeeAmerica Day will also showcase the expanded use of the SeeAmerica brand at World Travel Market. SeeAmerica is the national travel brand endorsed by TIA to provide a consistent message to the international travel media, trade and consumers. The SeeAmerica has been adopted by the US travel and tourism Industry and is linked to a website of the same name that is the most comprehensive site for planning travel to the US. "This is a new beginning for WTM, as it moves into its new home at ExCel. But this is also an important new era for the United States, coming a year after 9-11," said William S Norman president and CEO of the Travel Industry Association of America. "We want to show the world that the US travel product is still thriving and bursting with the diversity and excitement that we are famous for. We urge travelers from the UK and elsewhere to continue to see America."