The Travel Industry Association of America, (TIA) which represents the $545 billion US travel and tourism industry, announced that it will be celebrating the first-ever, SeeAmerica Day at World Travel Market (WTM) on November 11, the first day of the show. The day will feature a first-ever media marketplace, the opening of the brand new SeeAmerica Pavilion and the releasing of a detailed new report about British travel to the US.
SeeAmerica Day will also showcase the expanded use of the SeeAmerica brand at World Travel Market. SeeAmerica is the national travel brand endorsed by TIA to provide a consistent message to the international travel media, trade and consumers. The SeeAmerica has been adopted by the US travel and tourism Industry and is linked to a website of the same name that is the most comprehensive site for planning travel to the US.
"This is a new beginning for WTM, as it moves into its new home at ExCel. But this is also an important new era for the United States, coming a year after 9-11," said William S Norman president and CEO of the Travel Industry Association of America. "We want to show the world that the US travel product is still thriving and bursting with the diversity and excitement that we are famous for. We urge travelers from the UK and elsewhere to continue to see America."
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.