Airlines
PAL migrates to solution from Mercator
November 2002 39
Philippine Airlines has become the first airline in the Asia Pacific region to migrate to CRIS, the frequent flyer and relationship marketing solution from Mercator, the Dubai-based IT division of the Emirates Group.
A Mercator implementation team worked closely with Philippine Airlines in Manila, providing the technical resources and training essential to a successful launch.
CRIS will offer a wide range of attractive new features to the 420,000 members of 'Mabuhay Miles', the airline's recently launched frequent flyer scheme.
They can now enrol via the Internet, view their mileage balance, book flights instantly and receive targeted promotions tailored to their specific needs.
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