Philippine Airlines has become the first airline in the Asia Pacific region to migrate to CRIS, the frequent flyer and relationship marketing solution from Mercator, the Dubai-based IT division of the Emirates Group.
A Mercator implementation team worked closely with Philippine Airlines in Manila, providing the technical resources and training essential to a successful launch.
CRIS will offer a wide range of attractive new features to the 420,000 members of 'Mabuhay Miles', the airline's recently launched frequent flyer scheme.
They can now enrol via the Internet, view their mileage balance, book flights instantly and receive targeted promotions tailored to their specific needs.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.