Holiday Inn has launched its four brand hallmarks - Sleep, Breakfast, Can Do Service and Rewards - in the Middle East, as part of a global campaign.
Identified through intensive research, the Hallmarks programme has been introduced to ensure these individual aspects of the Holiday Inn experience continue to be areas in which Holiday Inn hotels excel.
"The Hallmarks are the core brand essence, and an integral part of every stay at a Holiday Inn hotel," said David Atkinson, area director of marketing, Six Continents Hotels. "There has been a great deal of investment at hotel level throughout the Middle East to introduce the Hallmarks programme in this region."
Holiday Inn hotels and resorts across the Middle East are introducing a number of innovative measures to ensure their guests enjoy a quality night's sleep.
Recognising that individuals have different preferences, and habits, when it comes to sleep, a unique pillow menu offered to all guests gives them a choice of five different pillow types.
At the same time, new blackout curtains with parallel overlap curtain tracks will effectively block out early morning sunlight and piercing evening lights, which can both ruin a good night's sleep.
To prevent guests in adjoining rooms from being disturbed, in-room televisions will be set to 45 per cent of volume capacity.
Hallmarks is giving guests a start to the day by introducing Egg and Pancake Stations, and launching the all-new Breakfast Checkout. This allows guests to settle their bill at the breakfast table instead of at reception, meaning they have more time to relax before departing.
"It's our aim to make Hallmarks translate into a personal experience for every guest staying at a Holiday Inn hotel or resort," said Atkinson.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.