Conservative estimates suggest Bahrain could take in at least $20 million from tourism alone, every time it stages a Formula One race.
This assumes each race will attract 20,000 visitors for five days, with each visitor spending $200 a day. Top-end estimates put the possible draw at 70,000 visitors, bringing in an annual windfall of around $70 million.
Bahrain Racing Circuit Committee chairman Shaikh Mohammed bin Isa bin Mohammed Al Khalifa said the benefits would be felt right from the airport - with more traffic coming in - and more tourists arriving.
But the benefits to Bahrain would not come just in hard currency. The Kingdom will gain a much higher profile thanks to international media coverage, said Shaikh Mohammed.
These two factors would justify the project, even if it operates at a loss initially, he said.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.