W Hotels Worldwide, part of Starwood Hotels & Resorts, debuted in the UAE with the opening of W Dubai – Al Habtoor City on Sheikh Zayed Road. Owned by Al Habtoor Group, W Dubai – Al Habtoor City redefines the city’s hospitality scene with its unique service culture – Whatever/Whenever – and bold lifestyle programming.

Rising to 33 storeys, W Dubai – Al Habtoor City features 365 rooms and suites. The 449 sq m Sensational Suite is centred around a bar, with an adjoining majlis-style lounge, DJ booth, dance stage, bar and kitchenette. The bedroom features the signature W Bed, W pillow menu, a walk-in closet, en suite bathroom, Jacuzzi and steam room.

Spanning 690sqm, the Extreme Wow Suite – the W brand’s take on a Presidential Suite – occupies the 27th and 28th floors with panoramic views of Dubai’s dazzling skyline, bustling Sheikh Zayed Road, and the glistening Arabian Gulf. The suite’s sophisticated urban features include a kitchenette, spacious lounge area, multi-event area, wine chiller, bar, DJ station, dance floor, catwalk ramp and pool table.

Peter Katusak-Huzsvar, W Dubai – Al Habtoor City general manager, said: 'We are thrilled to unveil W Dubai – Al Habtoor City to the savvy residents and visitors of Dubai. As one of the most anticipated hotel openings in the UAE this year, W Dubai promises contemporary lifestyle experiences that upend the unexpected and boldly express the city’s constant lust for life. The hotel will also reinforce Dubai’s reputation as a city of life, bringing new and exciting opportunities from the world of fashion, music and design to global travellers and local trendsetters.'

W Dubai – Al Habtoor City’s buzzing B&F venues are set to elevate the city’s dining scene and create the hottest new mingling spots in town. The hotel opens with Level Seven, which serves up Mediterranean flavours from theatrical open kitchens and chef tables. This month, Namu, the hotel’s destination restaurant opens its doors, presenting original and decisive dishes that mix Japanese and Korean flavours. Later this year, Wet Deck will open by the pool with its glamorous outdoor cabanas and flirty fusion of cocktails.