Wednesday, May 27, 2020

Business Travel

Swiss woos premium customers
December 2015 1305

Swiss will be expanding its ground product for intercontinental Business Class travellers at the end of the year with the opening of two new lounges in Zurich Airport’s Dock E for Senators and Business Class guests.

The lounges will be located very close to the long-haul departure gates, will extend over some 2,000 square metres and will include a terrace with views of the airport, its runways and the Alps beyond. Both lounges will also offer a range of freshly prepared meals, while the new Senator Lounge will boast a staffed bar. The Senator Lounge will accommodate 175 travellers, and the Business Class Lounge will have space for up to 200 guests.

Swiss International Air Lines (SWISS) was voted Europe’s Leading Airline Business Class in the annual World Travel Awards. The distinction is one of three earned by the Lufthansa Group in the 2015 version of these prestigious industry awards.

This is the fifth year in succession that SWISS won the World Travel Awards’ Europe’s Leading Airline Business Class category, which covers both short-haul and long-haul routes. Lufthansa also earned two 2015 World Travel Award distinctions: Europe’s Leading Airline, and Europe’s Leading Airport Lounge for its Lufthansa First Class Lounges in Frankfurt. As always, these latest World Travel Awards were bestowed on the basis of votes cast by specialists from the travel and tourism sector all over the globe.

'As The Airline of Switzerland, we are committed to giving our customers a consistently top-quality air travel product, especially in the premium segment,' says Markus Binkert, SWISS’s chief commercial officer, commenting on the award. 'This latest distinction as Europe’s Leading Airline Business Class acknowledges our endeavours. So we are all the more pleased to receive it.'

The award follows further enhancements to SWISS’s European Business Class product at the beginning of this year. These include a guaranteed free adjacent seat to maximise inflight privacy and a new separate bus to take Business Class travellers from the aircraft to the terminal at key European airports if the flight is assigned a remote parking stand.

SWISS has enhanced the culinary fare in its long-haul Business Class, too. The actions here include an even wider range of starters and a separate cheese course. 


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