RAK aims for a million tourists by 2018
Earlier this year, Ras Al Khaimah Tourism Development Authority (RAK TDA) held its inaugural meeting to align destination plans in line with the vision of His Highness Sheikh Saud Bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah. The emirate has planned an aggressive growth strategy, targeting 20 new hotel properties (adding 10,000 keys) to the emirate by 2022.Tourism as a key economic driver for the emirate, which seeks to diversify its product. Participating at this year’s WTM London, RAK TDA will detail its ambitious plans to achieve one million visitors by the end of 2018.Ras Al Khaimah continues to nurture its growing appeal in the international market as a destination of choice for business, leisure, adventure and authentic Arabian experiences. Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority, says: 'This year has been extremely positive so far as we work towards our goal of attracting one million visitors to the emirate by the end of 2018. We have already made major strides toward achieving this goal – with 730,000 guests choosing Ras Al Khaimah for their business and leisure trips throughout 2014.'Visitor numbers witnessed an 8 per cent increase in H1 2015, compared to the same period in 2014, according to the 2015 Global STR Report – with domestic travellers constituting a major proportion of demand, followed by Germany, Russia, and the UK. We are optimistic this fast-paced momentum will continue throughout the remainder of the year and beyond.' The Ras Al Khaimah delegation will include representatives from Adventure Sports, Al Marjan Island, Archaeology Centre, Ban Yan Tree Al Wadi and Beach Resort, Bin Majid Hotel, Cove Rotana Ras Al Khaimah, Golden Tulip Khatt Springs Ras Al Khaimah, Marine Sea Adventure Sport, Marjan Island Resort and Spa, Meeting Point, RAK and Sun Travel Tourism, Rixos Bab Al Bahr and Waldorf Astoria.