Two years young, and two accolades strong, Jumeirah Messilah Beach Hotel & Spa gears up for this year’s World Travel Market, which will take place from November 2 to 5 in London.
Voted as ‘Kuwait’s Leading Business Hotel’ for two years running by the prestigious World Travel Awards, and having carved a niche in the GCC’s hotel sector, Jumeirah Messilah is looking forward to attract the rest of the world.
General manager Hakan Petek, explains: 'In spite of our comparatively young history in this market, Jumeirah Beach Hotel and Spa in Kuwait has already become an acknowledged leader in its hospitality sector. We are committed to raising the bar of perfection in providing and developing market-leading products and services for leisure and business travellers. This has been deservingly honoured with the title of ‘Kuwait’s Leading Business Hotel’ for two years running by the prestigious World Travel Awards.'
The hotel is Jumeirah Group’s first property in the region outside the UAE. The property features many aspects of Arabic architecture in a contemporary setting. Traditional oriel windows of mashrabiya designs are a characteristic throughout the resort and respect Kuwait’s rich heritage.
In just two years of its operations, the hotel has grown highly popular with leisure and business travellers, having received a tremendous response from the local, regional and international markets. Petek says: 'This momentum has continued through the current year where we continue to witness high occupancy rates from both leisure and business markets. This is mainly a result of our attractive promotions, excellent service and outstanding product offerings.'
The hotel’s main source market is Kuwait, followed by Saudi Arabia, the UAE and Qatar. Its key markets from outside the region are the US and UK and plans to expand towards Europe and Asia.
Petek adds: 'Group corporate bookings have also been a tremendous source of business, both from the local community in Kuwait and from the region. However, unlike other destinations, our source of business is not limited only to the hotel accommodation but also the provision of the most suitable, attractive and full-service venues for the meeting, event and convention.'
The property, which overlooks the Arabian Gulf, was recently certified by the Green Globe for its sustainable practices. Petek says: 'Our commitment to sustainability is reflected by our sustainability management plan, which encompasses four key areas: environment, corporate social responsibility, quality of economic wellbeing of the community and the health and safety of our guests and stakeholders. We have implemented several measures, aimed at conserving the hotel’s energy and water supply.'
Some of the energy-conserving implementations at the hotel include a reduction target which is monitored on a continuous basis. Rooms are installed with a management system that automatically shuts down power and closes curtains when a guest room is unoccupied, to help reduce electricity consumption. In addition, energy efficient appliances are used in guest rooms and windows are tinted to lower heat absorbed from sunlight.
Messilah is inspired by its location and its name derived from the old Kuwaiti word, Massiyalah, where rain water gathers and flows into the sea. And hence water is a recurring feature throughout this beachfront resort with streams, channels, fountains, pools and many other water features. Water conservation strategies are implemented including low flow aerators, motion sensors and dual flush toilets within specified areas of the hotel. The gardens and landscaped areas feature drought resistant native plants such as cactus, cycas and palms. An irrigation schedule for sprinklers is confined to designated hours and adjusted according to the season.
Energy and water usage at the hotel is monitored on a continual basis and a three per cent reduction target has been set. To reduce electricity consumption, an in room management system (IRMS) has been implemented which automatically shuts down power and closes curtains when guest rooms are unoccupied. In addition, energy efficient appliances are used in guest rooms and windows are tinted to lower heat absorbed from sunlight.
The hotel also offers a special eco-friendly service where guests can hire hybrid cars in a bid to minimize the impact of greenhouse gas emissions, while staff at the hotel is encouraged to use public transportation.
To raise environmental awareness amongst colleagues and within the community environmental initiatives such as Earth Hour are conducted annually. In 2014 the hotel, together with members from the Kuwait Turtle Conservation Project successfully released an injured green back sea turtle back to its natural habitat.
Another unique feature of the hotel is its 3,500 sq m award-winning Talise Spa which it claims consists of the first Himalayan salt room in the Middle East.
The hotel is now offering a Business First package, which is crafted for corporate business travellers to enjoy a hassle free and relaxing experience. It includes complimentary breakfast, entry visa fees and processing, complimentary airport pick-up and drop-off, 24-hour check-in and check-out, complimentary wifi, complimentary Business Centre access and dry cleaning for up to three items per day. Several special packages have already been planned for the end of the year and will be announced shortly on the hotel’s website.
Jumeirah Messilah Beach Hotel and Spa features 407 guest rooms, including 316 rooms and suites, 79 residential suites and 12 private and luxurious villas. It offers a selection of signature restaurants, cafés and lounges with a variety of cuisines including Salt, Pepper, Olio, Garden Café, Mint and Arabesque. Sinbad Kids’ Club and the Scene Teens’ Club cater for the younger guests. Other recreational activities include a floodlit tennis court, two swimming pools and 200 metres of private beach offering jet-ski and parasail opportunities for guests.
By Shilpa Chandran
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