NASJET, the Middle East’s leading private aviation operator and services provider, announced the launch of its refreshed corporate identity with the rollout of a new logo and branding to support its strategic goals and business plans. The new NasJet visual identity was unveiled at a private reception held on the eve of the sixth edition of Middle East Business Aviation (Meba), the flagship exhibition for the region’s business aviation industry, held in December last year in Dubai.

The only complete aviation service provider in the Middle East, NasJet recently took delivery of two new Legacy 600 as well as one brand new fully managed Boeing Business Jet 3 (BBJ 3), further expanding its fleet of 67 fixed-wing aircraft currently under management/flight support.

The move to align NasJet brand identity with its business strategy was further spurred by the encouraging growth forecasts for the region’s private aviation market, which is expected to be worth $1 billion by 2018. NasJet, as the foremost player in the regional private aviation scene, is well-positioned to spearhead the industry’s growth.

Saad Alazwari, chief executive officer, NasJet, spoke to TTN’s publishing director during the event.

How did Meba go for you?

We were really busy, we signed a strategic partnership agreement with The Jet Business, the world’s first ever street-level corporate aviation showroom for the acquisition and sale of private jet aircraft and ancillary services. This is one area in our portfolio that we want to expand on. We found the right partner.   

You sponsored Meba in Riyadh in April 2014. How successful was this event? Did you gain new clients/business?

It was very successful. This is an important event to strengthen our partnerships and build a network with related people in the industry and as one of the leaders in the market, it is important for us to be part of these events.

Who are your most important clients?

Our clients are those who care about their lifestyle and their schedule, where every minutes counts. We, therefore, ensure that every part of their journey is as quick and seamless as possible.

You work with Abercrombie and Kent, do you work with other travel agencies?

Yes, we do, but it is a small part of our business. Our business is more corporate and individuals however, we do work with travel agents who have VIP clients.

Do you pay commission?

We have many different commission formulae with our partners.

Do you collaborate with luxury hotels?

Yes, we do as and when our clients have requirements. For instance, we work with luxury brands such as Four Season Hotels and Resorts.

Any plans for expansion?

We are celebrating a 15-year anniversary this year and we are building on our experience and reputation and we do have plans for expansion. We try to be ahead of the game at all times.

You work with Execujet, can you elaborate on this partnership?

We have a very important relationship with Execujet. We have a joint venture with ExecuJet, managing and operating a fixed base operation in Riyadh, Saudi Arabia.

By Kim Thomson