ULTRATRAVEL Collection, a recently formed joint venture between Global Hotel Alliance (GHA), Travel Leaders Group and multi-media brand Ultratravel, has welcomed four luxury properties in its portfolio.

Through the joint venture, Hotel Café Royal London, Palais Namaskar Marrakech, The Meydan Hotel and Bab Al Shams Desert Resort and Spa both in Dubai (managed by Meydan Hotels and Hospitality) will gain access to GHA’s loyalty programme of 4.8 million members as well as Travel Leaders Group's customer base of five million high-end travellers.

Hotel Café Royal London is the second member of The Set, a collection of individual hotels located in existing landmark buildings in London, Paris and Amsterdam. Palais Namaskar Marrakech opened in April 2012 as a new masterpiece hotel and spa of the prestigious Oetker Collection, in the Palmeraie oasis. Award-winning The Meydan Hotel is located minutes away from Downtown Dubai. Bab Al Shams Desert Resort and Spa is an iconic hotel nestled in the heart of the Arabian desert among the sloping sand dunes and located a mere 40 minute drive from Dubai’s city centre.

Established in 2013, the Ultratravel Collection is an exclusive association of independent, ultra-luxury hotel brands and properties. Members share an integrated global platform for guest recognition and loyalty, the GHA Discovery programme from partner Global Hotel Alliance, as well as beneficial relationships with Ultratravel Collection's other founding partners, Travel Leaders Group and the award-winning, multi-media brand, Ultratravel. To date over 40 properties are included around the world.