ITB Asia
The world will meet at ITB Asia
Double-digit growth is forecast for several Asia-Pacific markets through 2015. Billed as The Trade Show for the Asian Travel Market, ITB Asia is a fulcrum of activity this year, with more than 9,000 expected visitors
ITB Asia 2014 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, from October 29-31 this year.
Organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition and Convention Bureau, the event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East. TTN spoke to Nino Gruettke, executive director, ITB Asia, hot on the heels of a partnership announcement with Global Business Travel Association (GBTA). The GBTA will hold a Business Travel Day at ITB Asia this year presenting educational sessions on business travel management. One of the highlights will be the latest Business Travel Index Report with new key insights into corporate travel trends for Brazil, Russia, India and China.ITB Asia is slated to be bigger and better this year.So what’s new at ITB Asia this year?ITB Asia has a new home this year at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore. The venue offers us a unique value proposition under one roof, including accommodation for attendees as official hotel partner along with world-class conferencing facilities. This year, we also see a record number of high-quality exhibitors, driven by strong demand from both returning and new pavilions. We have confirmed new exhibitors from countries such as Norway, Albania and Spain who will add to the diversity of this year’s event. ITB Asia 2014 is expected to be the biggest, most exciting edition yet. We have lined up new content at the show by harnessing collective insights from top industry leaders to uncover more business opportunities and provide an even more effective knowledge sharing platform for travel professionals.In addition to ITB Asia’s already established high-powered, tailored conference sessions, one new session that visitors can also look forward to gaining valuable insights is the inaugural Business Travel Day. Held in partnership with Global Business Travel Association (GBTA), the day session will offer attendees engaging and useful content on the latest economic forecasts of business travel spend in the region, as well as offer new insights to support professionals looking to expand in the Asian travel market.Through our other partnership with leading conference management company, K.I.T. Group, this year’s conference programme will also see two back-to-back educational sessions on the growth and outlook of international association events in Asia.