Saudi Arabian Airlines (SAA) has signed a major technology deal with Datalex, a leading provider of technology solutions for the global travel industry.
The deal was announced by Datalex which is based in Ireland. It said this was its first major contract in the Middle East.
SAA has contracted Datalex to develop an Internet booking engine to connect to its own SARS reservation system using the latest version of the Datalex BookIt! CONSUMER Internet Booking Engine and BookIt! MATRIX integration platform.
The booking engine provides support for Arabic, which is a critical requirement for the market.
The booking engine will also link into SAA's frequent flyer program Al Fursan, providing the airline's customers with a new level of service, all built around an enjoyable online experience.
The product will be initially launched in the domestic Saudi Arabian market, which accounts for most of Saudi Arabian Airlines' sales.
The rollout to international markets will follow shortly after that. Datalex will host the booking engine for Saudi Arabian Airlines at its world-class hosting facilities in Atlanta, USA.
"We are the largest airline in the Middle East and proud to have our own Internet booking engine," said SAA director general Dr Khaled A Ben-Bakr.
"It is one more step in providing better service to our valued customers and a reaffirmation of our commitment to provide them with the latest and most efficient technological tools available."
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.