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Aer Lingus CEO to share insights into successful growth
October 2013 837

AER LINGUS CEO Christoph Mueller will discuss how he’s delivered strong and improved growth for the Irish flag carrier despite its set of unique challenges at a seminar at this month’s WTM.

He will speak during a session titled ‘Airlines in transition: pushing the boundaries, facing the challenges’, which takes place on November 5.

The airline’s majority shareholder Ryanair wants to take over the company, which Mueller and his management team are against. Furthermore, Aer Lingus’ home market of Ireland is suffering severe economic problems.

Despite this challenging backdrop, Mueller – a former senior TUI executive – led the airline to a 2012 profit of €69.1 million ($95 million) with a record10.8 million passengers. Mueller will explain how he’s been able to lead the airline to such success despite the company’s macro challenges, while also discussing the wider aviation and travel industry issues, while also looking to the future. He is part of a panel which also features Air Malta CEO Peter Davies and Icelandair CEO Birkir Hólm Guðnason. It will be chaired by WTM aviation expert, John Strickland, director of JLS Consulting.

Strickland has held senior positions in a number of airlines during his 30 years in the sector including British Caledonian, BritishAirways, KLM and Buzz.

Reed Travel Exhibitions director, World Travel Market, Simon Press, said: “I am delighted Christoph will be sharing his success and challenges he faces with World Travel Market’s delegates. His experience in both aviation and the wider travel industry will be a great insight, providing a must-attend session. Equally, the challenges Iceland’s Birkir experienced around the Volcanic Ash Cloud and the country’s financial problems will be great insight to WTM delegates.”

The ‘airline programme’ takes place from November 5 to 7 at the WTM.




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