THE Ritz-Carlton Hotel Company has unveiled its commitment to meeting the needs of the Middle East traveller seeking luxury and sophistication in each of its 82 hotels it operates across the world.
Arab families frequently travel in large groups with immediate and extended families, meaning that there is an increasing need for hotels – especially those within the luxury space – to offer facilities which reflect the needs of the whole family. Never is this truer than during the Middle East’s hot summer, when affluent Arabs take, on average, 40 days’ vacation, according to the company.
“Our priority is ensuring that our guests receive a unique experience every time they stay with The Ritz-Carlton. The Arab traveller has very specific needs and we believe that a bespoke service which serves their tradition and culture is the way forward,” says Chris Gabaldon, chief sales and marketing officer for The Ritz-Carlton Hotel Company.
To ensure that guests from the Middle East get the full Ritz-Carlton experience, preferred suites at selected hotels around the world offer exceptional accommodation and personal amenities which specifically cater to their needs.
In Turkey, for instance, the Ritz-Carlton, Istanbul’s amenities include the following with advance request – Arabic language television channels and newspaper options, Koran and prayer carpet, Qiblah directional arrow placed in-suite, Ascription/prayer beads, Ramadan Suhour service, welcome and turndown amenities featuring preferred floral and fragrance and shisha served with an array of fruit flavours.
In the US, The Ritz-Carlton New York, Battery Park has all the aforementioned amenities, but also offers Arabic speaking front-of-house staff, schedule for prayer time and the ability to block book accommodations for large groups travelling together.
The Ritz-Carlton’s Club Lounge is also available to guests booked into many of the hotel’s preferred suites and provides the ability to serve select Arabic dishes upon advance request.
In the UAE, The Ritz-Carlton, Dubai International Financial Centre’s Golden Summer Package, for guests who book a minimum of two nights’ stay in any hotel room, will offer complimentary accommodation for two children per room (under 12 years), complimentary internet and 20 per cent saving on all body treatments at The Ritz-Carlton Spa. Guests can enjoy complimentary beach access for two adults at a beach club on The Palm, Jumeirah, two complimentary cinema tickets for Dubai Mall or Dubai Aquarium and Underwater Zoo and complimentary entry for two children to leading Dubai attractions, including Aquaventure and the Lost Chamber and Wild Wadi water park.
Its Platinum Summer Package, for guests who book a minimum of two nights in a suite or executive residence, will enjoy all of the features of the Golden package along with two complimentary tickets to Kidzania in Dubai Mall and a complimentary upgrade to an 80 minute massage for two guests when a 50-minute Swedish Massage is purchased.
The Golden and Platinum packages are available until September 7, inclusive.
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