MAKING a return to Arabian Travel Market (ATM) after a two-year absence, Tourism Ireland highlighted new marketing initiatives that are helping grow visitor numbers from the region.
The number of visitors to Ireland from the GCC has increased by 15 per cent compared to year-to-date visitor numbers in 2012, according to Tourism Ireland.
Increased flight connectivity into Ireland from the UAE and initiatives such as the Short Stay Visa-Waiver Scheme, which permits GCC nationals in possession of a valid UK visa automatic entry into Ireland, are thought to be significant factors behind the success.
“Greater accessibility for Middle East residents, particularly through Emirates in Dubai and Etihad in Abu Dhabi, plays a significant factor in increased visitor numbers, with 17 flights per week from the UAE now in operation,” says Thomas Redmond, Tourism Ireland’s representative in the GCC.
Redmond also highlighted ‘The Gathering Ireland 2013’ year-long initiative that aims to boost tourism overseas through a diverse roster of events. 2013 is also a unique year for Northern Ireland as Derry-Londonderry plays host to the first ever UK City of Culture with an ambitions calendar will see more than 150 events and performances take place by the year’s end, including hosting the prestigious Turner Prize – the first time the event has been held outside England.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.