ABU Dhabi’s busiest ever Arabian Travel Market (ATM) participation – with the partners in the destination’s pavilion processing over 4,200 meetings and enquiries – reflects the huge, recent strides in the emirate’s tourism offering, according to pavilion organiser Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
“It was our most active participation yet with 52 pavilion co-sharers offering almost 90 product lines, at least a third of which were new-to-market,” explained Mubarak Al Nuaimi, director promotions and overseas offices, TCA Abu Dhabi. “It was also our most animated pavilion to date with a range of heritage activities attractions huge attention as did our F1 simulator challenge, the photo booth opportunities offered by our partners Yas Island and the character participation of animals from Al Ain Zoo and spaceman drivers from Yas Marina Circuit. The activity attracted people to the stand and the smaller partners benefitted from the increased footfall.
“We were also encouraged by the much-increased interest from the media in the emirate’s tourism offering with scheduled interviews covering broadcast, print and online from the Gulf, Latin America, the UK, Czech Republic, Russia and Germany,” he added.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.