Downtown Dubai gets a new Address
Emaar Properties PJSC, the global property developer, has further strengthened its portfolio of premium hotels, residences and serviced apartments in Downtown Dubai with the launch of The Address Residence Sky View, the latest addition to The Address Hotel and Resorts’ portfolio and a flagship property for the brand.
The new 50-storey hotel, residence and serviced apartment twin-tower complex sits atop a grand podium, designed by the architects of Burj Khalifa, Skidmore, Owings & Merrill. The Address Residence Sky View is set to become another compelling landmark in the city and a notional gateway to Downtown Dubai.
Spanning the tower complex is a unique ‘Sky Bridge’, which includes a signature restaurant, ballroom, infinity pool with amenity deck, which offers 360-degree vistas of Downtown Dubai and panoramic views of the Gulf.
The launch of The Address Residence Sky View follows the overwhelming investor response to launch of The Address The BLVD, the first branded hotel real estate offered in Downtown Dubai, and The Address Residence Fountain Views I & II.
Mohamed Alabbar, chairman of Emaar Properties, said: “The Address Residence Sky View will be another impressive, iconic structure to the Dubai skyline, offering unparalleled views of Downtown Dubai and beyond. Emaar has been shaping lifestyles since its inception, underlining our strategy to create long-term value for our stakeholders. The project builds on the growth of the property market and tourism sectors of Dubai, offering investors a premium choice of home in the most prestigious square kilometre on earth.
The Address Residence Sky View, at a height of over 230 m, brings a new dimension to spatial design to Downtown Dubai. All 532 serviced apartments are fully furnished and designed to ensure optimal light across all living spaces and with floor-to-ceiling windows that offer stunning views of Downtown Dubai or the Gulf. Josef Kufer, chief operating officer, Emaar Hospitality Group told TTN Yearbook: “The Address Hotels and Resorts is marking its fifth anniversary this year and we have already expanded our portfolio with 10 properties, including newly launched hotel and serviced apartments in Downtown Dubai.
“In addition to the five established hotels in Dubai, we have signed management agreements for operating luxury retreats in Cairo and Masai Mara. Our newest project portfolio includes The Address The BLVD, The Address Residence Fountain Views I and II and now The Address Residence Sky View, all in Downtown Dubai. We plan to continue to explore growth opportunities for the brand in Dubai as well as key international markets including India and China and Europe,” he added.
Looking ahead, Kufer is very optimistic about growth in the region. “All of the traditional economic indicators of Dubai – tourism, hospitality, real estate, retail, and aviation indicate signs of positive growth. As the city continues to prepare to usher in a new era in tourism and hospitality, we are confident that 2013 will witness robust performance for our sector and our organisation.”
Backed by strong investor response, Emaar Properties has marked several key new project launches in recent months in Downtown Dubai and Arabian Ranches, its established master planned communities. Emaar is also developing the first residential community in the newly launched Mohammed Bin Rashid City, the largest of its kind real estate development in the region, along with Dubai Holding.