Stay fit with Even Hotels
INTERCONTINENTAL Hotels Group (IHG) will soon open doors to its first Even Hotels property in New York City, with ownership group CWC, Inc. The Even Hotels will be a portfolio of hotels with a focus on wellness in terms of food, work exercise and rest, scheduled to open in late 2014. The hotel will be located at 219 E 44th Street in the heart of midtown Manhattan, and will be the flagship property for the brand. The hotel will feature 230 guestrooms, dedicated meeting areas, and indoor and outdoor exercise and eating spaces for an impressive 87,000 sq ft in total space. “This is another important first for IHG. By developing our portfolio of preferred brands in line with emerging consumer preferences, we are meeting the needs of a new type of guest,” said Richard Solomons, chief executive officer, IHG.
New York City is one of the strongest markets for the Even Hotels’ target guest, and perfectly complements the four priority areas of the Even Hotels experience – eat, work, exercise and rest. The brand aims to meet the large and growing customer demand for a healthier travel experience and is another industry first for IHG. Joining IHG’s existing seven hotel brands, Even Hotels will be a key pillar in HG’s portfolio of preferred brands and in the long term, a key driver in market share growth in the US.
IHG expects to sign 100 Even Hotels in the US in the next five years under managed and franchised agreements in key markets including New York, Washington D.C. and San Francisco.