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More meetings head to the Middle East

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CORPORATE and meetings business in the Middle East has bounced back from the global economic crisis and looks set to achieve strong growth in 2013, new market data has revealed.

Business travel budgets are once again on the rise and more business people in the region are travelling, according to statistics from research firm YouGov in its latest ‘Travel Oracle’ report gauging UAE and Saudi Arabia traveller attitudes and habits.

Abu Dhabi, Oman and Turkey are all anticipating robust growth in meetings business from 2013 onwards with key enhancements to the infrastructure of each destination, particularly new venues, airports, hotels and convention centres, proving a key growth driver.

YouGov’s oracle found that in 2012, more than two in five travellers reported an increase in business travel budget (42 per cent compared to 35 per cent in 2010 and 41 per cent in 2011).  Nearly half of respondents (47 per cent) expected to increase their business travel in the next 12 months.

According to a statement the Oman Ministry of Tourism says Muscat and Salalah have both witnessed a lift in business, meetings and incentives enquiries over the last year, with the thriving local economy driving growth from SMEs.

Improved air connections, the opening of new properties and enhancements to facilities of existing ones, not only in the cities, but in regional locations such as Musandam and Al Jabal Al Akhdar, are set to attract more business in 2013.

In 2016 the OR330 million ($857 million) Oman Convention and Exhibition Centre will open featuring an auditorium seating 3,200 and more than 22,000 sq m of exhibition space.

Meanwhile, Abu Dhabi, the home of GIBTM, is focusing on congress business and in 2012, tourism body TCA Abu Dhabi and its stakeholders won bids for a number of future events. They include 2013 congresses such as the International Conference on Neurology and Epidemiology and the Institute of Travel & Tourism conference and in 2015, the 16th World Congress on Tobacco or Health which attracts 2,500 delegates.

Another show exhibitor, Turkey, is also banking on congresses, with Istanbul, which boasts seven purpose-built convention centres, set to stage the World Dental Congress FDI this year with 15,000 delegates; the World Federation of Energy Regulators WFER in 2015 (1,000 delegates); and WFNS World Congress of Neurosurgery in 2017 (10,000) delegates.

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