Starwood investing $200m in Mideast


Starwood Hotels and Resorts says it is investing more than $200 million to ensure that the group's chain of Middle East properties stays at the leading edge of the international hospitality industry.

Starwood, the umbrella of Sheraton hotels in the Middle East, says it ensures that its properties from Casablanca to Karachi - and virtually all points in between - regularly undergo a cycle of upgrade and renovation to keep them abreast of the up-to date standards of quality, style, and service as demanded by both leisure and business guests.

"This constant attention to maintaining standards is one of the keys to the success of the Starwood group in the region," says Phillipe Cassis, senior vice president and operations director for Africa and the Middle East.

"Properties keep pace with changing market demands and are not allowed to lose their freshness and vitality. "