The Luxury Collection Hotels & Resorts, announced that the company and its owners are investing $200 million to renovate and restore some of its most celebrated hotels in Europe. The brand is already off to a strong start with the reopening of two iconic hotels in Spain this year: Hotel Alfonso XIII in Seville and Hotel Maria Cristina in San Sebastian. This will be followed by the debut of the restored Gritti Palace in Venice and Prince de Galles in Paris in 2013.
“The Luxury Collection has an intimate understanding of today’s luxury travellers who, more and more, aim to stay with a brand that offers a consistent level of impeccable service, while celebrating each hotel’s heritage and unique character,” said Paul James, global brand leader, The Luxury Collection Hotels & Resorts, St Regis and W Hotels Worldwide. “We are delighted to reintroduce these historic icons, carefully restored by some of the world’s most renowned architects, interior designers and craftsmen who have preserved the authentic elegance and distinct personality so beloved by its guests, while bringing the landmark hotels into the 21st century.”
The Luxury Collection is an ensemble of more than 80 of the world’s finest hotels and resorts around the world, spanning 30 countries, offering the brand’s signature concierge service, luxury amenities and indigenous cultural experiences. There are currently 40 Luxury Collection hotels in Europe, Africa and Middle East and the four restored hotels in Spain, France and Italy will reinforce the brand’s distinguished portfolio as portals for guests to discover new, exciting destinations throughout the region. In the last five years, Starwood has doubled its global luxury room count to meet growing global demand. With more than 150 luxury hotels operating under the St. Regis, Luxury Collection and W brands, Starwood has the largest footprint of luxury hotels in the industry.
In addition to its commitment to restore some of the Europe’s most emblematic hotels, The Luxury Collection is enhancing its extraordinary portfolio with historic and contemporary icons around the world. The brand continues its remarkable global growth and is on track to surpass 90 hotels by 2014, including nine new hotels and resorts that are slated to open in Asia Pacific in the next two years.